Category:Chabad Approach

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Rabbi Schneerson instituted a system of "mitzvah campaigns" called mivtzoim; these encouraged Jews to increase their level of Jewish religious practise. They commonly centred on issues such as keeping kosher, lighting Shabbat candles, studying Torah, the laying of tefillin, helping write Torah scrolls and teaching women to observe the niddah laws of Jewish family purity (laws pertaining to menstruation and ritual immersion afterwards in a pool of water known as a mikveh). Lubavitchers went to street-corners, and rode in "Mitzvah tanks", mobile outreach centers, encouraging Jews to increase their religious observance. He also launched a campaign to promote observance of the Noahide Laws among gentiles.