A Phoenician city. Its name means Terra (i.e. Planet Earth). The name is not Afroasiatic in origin, and is the root which the Tyrrhenian sea was named after. It seems related to the Greek word for the Etruscans who established the Roman Empire.
According to the Talmud, Rome was established by Edom, a name which also sounds like the word for earth (Adam) in Hebrew. David Rohl's book "The Lords of Avaris" deals with the possibility that this Talmudic tradition might be an historical fact.